Rethinking Engagement: The Missing Infrastructure in Clinical Trials
A fresh take on optimizing trial management, including insights from beyond the industry
Wednesday April 30 2025 | 11am EST / 3pm GMT
In many other sectors, engagement functions as an operating system - built into workflows, measured in real time, and continuously optimized by data-minded teams. This webinar considers the limitations of the service-first model in clinical trials and reviews compelling data that suggests we rethink this approach. Our speakers will look at what it takes to build a digital-first model within an engagement ecosystem, augmented with targeted, data-driven services.
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In this webinar, we'll talk about:
- How targeted interventions can transform site potential and the importance of combining real-time data with predictive analytics.
- Why CRAs remain an untapped resource and how engaging them with digital tools and data oversight amplifies their influence.
- What an omnichannel support service looks like in practice - and where it can have the greatest impact on site success.
Exploring user-led design, purpose-built digital experiences and real-time analytics, we’ll discuss the impact of operationalizing engagement - powering real-time visibility of leading indicators, needs-driven site support, and proactive interventions at scale.
Drawing on cross-functional insight from both marketing and clinical leaders, this session will re-frame engagement as essential infrastructure, enabling faster, more compliant clinical trials delivered on time and on budget.
