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August 16, 2022

How Social Media is Shaking Up Clinical Research - Brad Hightower

      Brad Hightower

      Brad Hightower

      CEO at Hightower Clinical

      Guest
     

    Clinical research is a conservative industry, but one man is using social media to shake things up. Brad Hightower, CEO of Hightower Clinical, is leveraging LinkedIn to prompt open ā€“ sometimes difficult ā€“ conversations between sites and sponsors. During this podcast, Brad discusses his desire to give sites an online voice and his hopes for greater industrywide progress.

    ā€œI think it's important to continue to have these conversations in a very open and transparent manner. I think if we want to progress, that's what we need to do. They're not always comfortable.ā€

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