User experience is a big topic in our company, our team, to really make this product easy and friendly to the users. We need to always consider sites. They have loads of different systems and vendors already in their working space. We really want to improve their efficiency rather than just add another component in their daily work.
And we want to help them and help them to have more time to focus on their patients rather than dealing with the technology. Mobile, I think that really we want to consider the unique workplace our users are working at. For mobile, we provide our app to our users and really they can have their answer on their phone anytime, anywhere. So then digital, that's obvious because we make the study content digitized in our platform and make it even searchable.
And in terms of point of care, I think for the site staff, they are working with the patients every day and if there is a patient and they really need an answer from the study content, they can be at that point and just take out their phone and find the answer. In my opinion, we should really consider the Teckro platform as a whole product. We want to picture a really nice workflow and user journey that we can provide to our customers from the study setup along the study lifecycle. So the first step, of course: digitize the study content and provide a nice entry point for the sponsors to broadcast a welcoming message or video for the sites.
And some of the sites might search for something which becomes a trend, so there might be something more common there, and they can provide more earlier clarifications to the sites and really just to help them in a timely manner. When you as a site user, sometimes you still have some questions and the user can initiate a conversation and get that question passed to a clinical expert within that study and can get a response really in a timely manner as well. So all the pillars complement each other in a way for the whole platform's value proposition.
